The Cocktail Experience Reimagined Premium cocktails used to mean two things: a skilled bartender and a fully stocked bar. But what happens when you're miles from civilization with nothing but a backpack? Or relaxing on a beach where the nearest cocktail costs $22? Or hosting friends at home without the space for dozens of bottles and mixers? That's where Mixxers comes in. We've spent years perfecting something nobody thought possible: bar-quality cocktails that fit in your pocket. Why “Bar-Quality” Matters to Modern Drinkers Remember that first truly exceptional cocktail you ever had? Not the cheap well drinks from college bars,...

There's nothing quite like sipping a tropical cocktail with your toes in the sand. But at $18-25 a pop at most beach bars (not including tip), your relaxing day can quickly turn into a budget-busting affair. I've spent years perfecting the art of the "bring-your-own cocktail" at beaches around the world, and I'm here to tell you: you can have that premium resort experience without the premium resort price tag. My secret? Quality portable mixes that actually taste like the real thing. Avoid Spending $20 at the Resort Bar and Still Get a Quality Cocktail We've all been there. You're...

Ever notice how the simplest things are often the hardest to mess up, yet somehow we still manage to do it? That's the Old Fashioned in a nutshell. A drink so basic in its conception that it should be impossible to get wrong, yet walk into half the bars in America and you'll get something that would make a whiskey lover cry. 🥃 As someone who's obsessed with getting back to the roots of classic cocktails (and making sure you can enjoy them without all the garbage modern ingredients), I've spent more time than I care to admit researching what...

The Rise of Mocktails: Mixxers' Role in the Sober Curious Movement You know what I’m buzzin’ on while writing this? The way our relationship with alcohol is evolving today. Finally, gone are the days when our only options at a party were alcohol or... well, boring old soda 🥤 (or worse 😬). We're witnessing a revolution in how people think about drinking, and I raise my glass to it! Introduction to the Sober Curious Movement The term "sober curious" started popping up around 2018, but the movement it represents has been brewing for years. Today, nearly 50% of adults say...